{"id":186,"date":"2023-10-26T11:09:44","date_gmt":"2023-10-26T09:09:44","guid":{"rendered":"https:\/\/www.martemucci.it\/web\/home\/"},"modified":"2025-03-21T12:34:38","modified_gmt":"2025-03-21T11:34:38","slug":"home","status":"publish","type":"page","link":"https:\/\/www.martemucci.it\/web\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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ALESSANDRO MARTEMUCCI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Opere e libri del Dott. Martemucci<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"martemucci-bio\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Massimo risultato
minimo sforzo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Alessandro Martemucci, laureato in Marketing e Comunicazione d\u2019azienda, lavora come consulente e responsabile marketing e innovazione web per diverse piccole e medie imprese, enti e associazioni. Studioso e appassionato di nuove tecnologie e lean thinking (la filosofia del massimo risultato con il minimo sforzo), \u00e8 l\u2019ideatore del portale www.marketinglowcost.it, dove vige una sola regola: del marketing non si butta via nulla. \u00c8 formatore e relatore a workshop di settore organizzati da SMAU, Confindustria, Ninja marketing e AISM (Associazione Italiana Marketing).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TAKE THE FIRST STEP.
\nWE WILL DO THE REST.<\/div>\n\t\t\t\n\t\t\t\t\t\t
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Alessandro Martemucci<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
Marketing Guru<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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METODI FRUGALI
PER UN FUTURO
SOSTENIBILE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Scopri le opere di Alessandro Martemucci. Basate su una serie di metodi innovativi che mirano a ripensa prodotti, servizi e strategie partendo dal cliente, dalla soluzione di un suo problema o dall\u2019unicit\u00e0 di un\u2019esperienza che gli viene offerta. Libri ispirati dai pi\u00f9 grandi guru del Marketing moderno per aiutare le aziende a vedere al futuro\u00a0 in una maniera maggiormente sostenibile!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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TESTIMONIANZE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tIl Lean Marketing \u00e8 assolutamente necessario, visto il grande livello di spreco che ancora impera nel marketing. Alessandro Martemucci svolge qui un eccellente lavoro mostrando come le aziende possano utilizzare il canvas e altri strumenti di planning per fare un marketing migliore a costi inferiori\t\t\t\t\t<\/div>\n\t\t\t\t\tPhilip Kotler<\/span>Philip Kotler Marketing<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Philip\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t
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\n\t\t\t\t\t\tQuesto eccellente libro di Alessandro Martemucci svela la magia strategica della gestione frugale. Il volume \u00e8 allo stesso tempo una disamina della letteratura sul tema e una guida pratica e vi aiuter\u00e0 a ottimizzare le risorse, a snellire i processi e a potenziare i team, il tutto guidando una crescita sostenibile. Scoprite l\u2019arte di fare di pi\u00f9 con meno e trasformate oggi stesso il vostro approccio gestionale!\"\t\t\t\t\t<\/div>\n\t\t\t\t\tJaideep Prabhu<\/span>Marketing Lecturer at the University of Cambridge<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\tFrugal Management di Alessandro Martemucci \u00e8 una ricerca verso un nuovo modo di gestione del business, che affonda le sue radici nel Medioevo, negli approcci benedettini e francescani all\u2019economia, passando per i concetti dello Jugaad e della sostenibilit\u00e0, per arrivare a un nuovo luogo: il frugal management. Ma come fa il frugal management a promuovere il \u00abBene Comune\u00bb? Cosa lo rende rigenerativo? I casi di studio aprono le porte a una nuova visione che \u00e8 gi\u00e0 in pratica nel Sud del mondo. In un mondo incerto, tutto cambia. Le grandi imprese devono essere attente e imparare da questi insegnamenti che vengono dalla periferia globale.\t\t\t\t\t<\/div>\n\t\t\t\t\tChristian Sarkar<\/span>Co-Founder of Regenerative Marketing Institute and The Wicked 7 Project<\/span><\/cite>\t\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\"Christian\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
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ALESSANDRO MARTEMUCCI Opere e libri del Dott. Martemucci Massimo risultato minimo sforzo Alessandro Martemucci, laureato in Marketing e Comunicazione d\u2019azienda, lavora come consulente e responsabile marketing e innovazione web per diverse piccole e medie imprese, enti e associazioni. Studioso e appassionato di nuove tecnologie e lean thinking (la filosofia del massimo risultato con il minimo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-186","page","type-page","status-publish","hentry"],"yoast_head":"\nHome - Alessandro Martemucci - Lean Marketing Manager e Frugal Manager - Official website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.martemucci.it\/web\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home - Alessandro Martemucci - Lean Marketing Manager e Frugal Manager - Official website\" \/>\n<meta property=\"og:description\" content=\"ALESSANDRO MARTEMUCCI Opere e libri del Dott. Martemucci Massimo risultato minimo sforzo Alessandro Martemucci, laureato in Marketing e Comunicazione d\u2019azienda, lavora come consulente e responsabile marketing e innovazione web per diverse piccole e medie imprese, enti e associazioni. 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Martemucci Massimo risultato minimo sforzo Alessandro Martemucci, laureato in Marketing e Comunicazione d\u2019azienda, lavora come consulente e responsabile marketing e innovazione web per diverse piccole e medie imprese, enti e associazioni. 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