{"id":509,"date":"2025-03-21T12:06:21","date_gmt":"2025-03-21T11:06:21","guid":{"rendered":"https:\/\/www.martemucci.it\/web\/?page_id=509"},"modified":"2025-03-21T13:12:51","modified_gmt":"2025-03-21T12:12:51","slug":"frugal-management-2","status":"publish","type":"page","link":"https:\/\/www.martemucci.it\/web\/frugal-management-2\/","title":{"rendered":"Frugal Management"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"509\" class=\"elementor elementor-509\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34c1db3 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"34c1db3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;flash&quot;,&quot;shape_divider_bottom&quot;:&quot;tilt&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-shape elementor-shape-bottom\" aria-hidden=\"true\" data-negative=\"false\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M0,6V0h1000v100L0,6z\"\/>\n<\/svg>\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0edae8f e-con-full e-flex e-con e-child\" data-id=\"0edae8f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-24097a3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"24097a3\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frugal Management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6471db elementor-widget elementor-widget-spacer\" data-id=\"f6471db\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7f8a72 elementor-widget elementor-widget-image\" data-id=\"f7f8a72\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"537\" src=\"https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2023\/11\/frugal-management-copertina-768x537.png\" class=\"attachment-medium_large size-medium_large wp-image-359\" alt=\"frugal management\" srcset=\"https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2023\/11\/frugal-management-copertina-768x537.png 768w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2023\/11\/frugal-management-copertina-300x210.png 300w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2023\/11\/frugal-management-copertina-1024x717.png 1024w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2023\/11\/frugal-management-copertina-1536x1075.png 1536w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2023\/11\/frugal-management-copertina.png 1619w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f6e8a5 elementor-widget elementor-widget-spacer\" data-id=\"5f6e8a5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cd00d98 e-flex e-con-boxed e-con e-parent\" data-id=\"cd00d98\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-605728f elementor-widget elementor-widget-spacer\" data-id=\"605728f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d77b19 elementor-widget elementor-widget-heading\" data-id=\"1d77b19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Scopriamo l'opera<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a5beda elementor-widget elementor-widget-spacer\" data-id=\"1a5beda\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6785e8e e-flex e-con-boxed e-con e-parent\" data-id=\"6785e8e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f188b3 e-con-full e-flex e-con e-child\" data-id=\"5f188b3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb34b4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"6fb34b4\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-914691b elementor-widget elementor-widget-text-editor\" data-id=\"914691b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"leading-7 first:mt-0 last:mb-0 whitespace-pre-line mb-5 mt-5\">Il &#8220;Frugal Management&#8221; \u00e8 un nuovo modello di gestione aziendale che Alessandro Martemucci propone nel suo libro. Questo approccio innovativo unisce efficienza e solidariet\u00e0, innovazione e benessere, beni materiali e relazionali, capitale economico e sociale. L&#8217;obiettivo \u00e8 ampliare il concetto tradizionale di sostenibilit\u00e0, introducendo un metodo pi\u00f9 efficiente e razionale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6513a8b e-con-full e-flex e-con e-child\" data-id=\"6513a8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d25f7 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"e0d25f7\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bb6562 elementor-widget elementor-widget-text-editor\" data-id=\"2bb6562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il modello si basa su una matrice a quattro dimensioni: economica, sociale, digitale e ambientale. Offre una guida pratica e buone pratiche da implementare immediatamente, ponendo le basi per un successo duraturo che impatta positivamente sulla comunit\u00e0 e sugli stakeholder, generando quello che Martemucci chiama &#8220;Valore Sostenibile&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-801fe57 e-con-full e-flex e-con e-child\" data-id=\"801fe57\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-349a324 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"349a324\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-star\" viewBox=\"0 0 576 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M259.3 17.8L194 150.2 47.9 171.5c-26.2 3.8-36.7 36.1-17.7 54.6l105.7 103-25 145.5c-4.5 26.3 23.2 46 46.4 33.7L288 439.6l130.7 68.7c23.2 12.2 50.9-7.4 46.4-33.7l-25-145.5 105.7-103c19-18.5 8.5-50.8-17.7-54.6L382 150.2 316.7 17.8c-11.7-23.6-45.6-23.9-57.4 0z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b51460 elementor-widget elementor-widget-text-editor\" data-id=\"4b51460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il termine &#8220;frugale&#8221; nel contesto del management racchiude tre caratteristiche fondamentali: sobriet\u00e0 nelle scelte, sostenibilit\u00e0 e responsabilit\u00e0. Questo approccio \u00e8 pensato per imprenditori, manager, professionisti, dirigenti, start-up e organizzazioni che vedono nell&#8217;innovazione e nella sostenibilit\u00e0 le chiavi del successo futuro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b554e4a e-flex e-con-boxed e-con e-parent\" data-id=\"b554e4a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-013fe7f elementor-cta--skin-cover elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"013fe7f\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2023\/10\/martemucci-bio-1024x1024.jpg);\" role=\"img\" aria-label=\"martemucci-bio\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item elementor-animated-item--enter-from-top\">\n\t\t\t\t\t\tFRUGAL<BR>MANAGEMENT\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item elementor-animated-item--enter-from-top\">\n\t\t\t\t\t\tAcquista il libro\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item elementor-animated-item--enter-from-top\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\">\n\t\t\t\t\t\tCOMPRA ORA\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a60fc1 elementor-widget elementor-widget-spacer\" data-id=\"5a60fc1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a896b3 e-flex e-con-boxed e-con e-parent\" data-id=\"5a896b3\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3337047 e-con-full e-flex e-con e-child\" data-id=\"3337047\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3bfea elementor-widget elementor-widget-text-editor\" data-id=\"dc3bfea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"leading-7 first:mt-0 last:mb-0 whitespace-pre-line mb-5 mt-5\">Ci\u00f2 che rende interessante il Frugal Management \u00e8 la sua versatilit\u00e0. Pu\u00f2 essere applicato sia in contesti aziendali e PMI, sia in ambiti pubblici o no-profit come enti statali, comuni, aziende sanitarie e organizzazioni varie. L&#8217;obiettivo \u00e8 sempre lo stesso: migliorare i servizi o le prestazioni erogate, impiegando meno risorse. Questa \u00e8 la sfida vincente per garantire il miglior servizio al minor costo possibile per l&#8217;utente, generando al contempo valore sostenibile.<\/p><p class=\"leading-7 first:mt-0 last:mb-0 whitespace-pre-line mb-5 mt-5\">Il libro di Martemucci arriva in un momento cruciale. Gli ultimi anni hanno visto cambiamenti radicali negli scenari di management delle organizzazioni, dovuti a crisi economiche, pandemia e conflitti. In questo contesto di continuo mutamento, il Frugal Management si propone come risposta alle aziende che vedono il cambiamento come un&#8217;opportunit\u00e0 per reinventare il proprio modello di business in modo innovativo e profittevole.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3cf3aea e-con-full e-flex e-con e-child\" data-id=\"3cf3aea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1215b3b elementor-widget elementor-widget-image\" data-id=\"1215b3b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci-1-819x1024.png\" class=\"attachment-large size-large wp-image-520\" alt=\"frugal management martemucci\" srcset=\"https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci-1-819x1024.png 819w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci-1-240x300.png 240w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci-1-768x960.png 768w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci-1.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b779818 e-flex e-con-boxed e-con e-parent\" data-id=\"b779818\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-83f0d44 e-con-full e-flex e-con e-child\" data-id=\"83f0d44\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bb42d elementor-widget elementor-widget-image\" data-id=\"b6bb42d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci-819x1024.png\" class=\"attachment-large size-large wp-image-521\" alt=\"frugal management martemucci\" srcset=\"https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci-819x1024.png 819w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci-240x300.png 240w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci-768x960.png 768w, https:\/\/www.martemucci.it\/web\/wp-content\/uploads\/2025\/03\/frugal-management-martemucci.png 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-de97f9d e-con-full e-flex e-con e-child\" data-id=\"de97f9d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69e5b01 elementor-widget elementor-widget-text-editor\" data-id=\"69e5b01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"leading-7 first:mt-0 last:mb-0 whitespace-pre-line mb-5 mt-5\">L&#8217;autore sottolinea come siamo circondati da continui cambiamenti: climatici, relazionali, politici, oltre a tensioni internazionali e eventi catastrofici imprevedibili. Questi fattori, uniti agli sviluppi tecnologici innovativi, hanno spostato l&#8217;attenzione del business verso un mondo caratterizzato da Volatilit\u00e0, Incertezza, Complessit\u00e0 e Ambiguit\u00e0 (VUCA). Il Frugal Management si propone come strategia per affrontare queste sfide, puntando sull&#8217;adattabilit\u00e0 e sull&#8217;applicazione efficace di strategie innovative.<\/p><p class=\"leading-7 first:mt-0 last:mb-0 whitespace-pre-line mb-5 mt-5\">Il libro &#8220;Frugal Management&#8221; non \u00e8 solo teoria. Al suo interno troverai il Frugal Model, strumenti pratici, esempi, strategie e casi di studio reali. Con le sue 200 pagine e 10 tool, ti offre un&#8217;ampia panoramica di questo nuovo approccio al management.<\/p><p class=\"leading-7 first:mt-0 last:mb-0 whitespace-pre-line mb-5 mt-5\">Alessandro Martemucci, l&#8217;autore, non \u00e8 nuovo nel campo dell&#8217;innovazione manageriale. \u00c8 consulente di Lean &amp; Digital Marketing, CEO di Officinae.com e insegna Modelli Lean alla School of Management dell&#8217;Universit\u00e0 LUM. Nel 2022 \u00e8 stato premiato tra i 10 migliori giovani manager del Sud Italia. \u00c8 anche l&#8217;ideatore del Lean Marketing Model e Canvas, oltre che del Frugal Management.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75714ce e-flex e-con-boxed e-con e-parent\" data-id=\"75714ce\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef42a1e elementor-widget elementor-widget-text-editor\" data-id=\"ef42a1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Se stai cercando un nuovo approccio al management che unisca efficienza, sostenibilit\u00e0 e responsabilit\u00e0, il &#8220;Frugal Management&#8221; potrebbe essere la risposta che cerchi. Il libro di Martemucci ti offre non solo una visione teorica, ma anche strumenti pratici per implementare questo modello nella tua organizzazione.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Frugal Management Scopriamo l&#8217;opera Il &#8220;Frugal Management&#8221; \u00e8 un nuovo modello di gestione aziendale che Alessandro Martemucci propone nel suo libro. Questo approccio innovativo unisce efficienza e solidariet\u00e0, innovazione e benessere, beni materiali e relazionali, capitale economico e sociale. L&#8217;obiettivo \u00e8 ampliare il concetto tradizionale di sostenibilit\u00e0, introducendo un metodo pi\u00f9 efficiente e razionale. Il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-509","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frugal Management - Alessandro Martemucci - Lean Marketing Manager e Frugal Manager - Official website<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.martemucci.it\/web\/frugal-management-2\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Frugal Management - Alessandro Martemucci - Lean Marketing Manager e Frugal Manager - Official website\" \/>\n<meta property=\"og:description\" content=\"Frugal Management Scopriamo l&#8217;opera Il &#8220;Frugal Management&#8221; \u00e8 un nuovo modello di gestione aziendale che Alessandro Martemucci propone nel suo libro. 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