{"id":450,"date":"2024-10-08T12:00:20","date_gmt":"2024-10-08T10:00:20","guid":{"rendered":"https:\/\/www.martemucci.it\/web\/?p=450"},"modified":"2025-05-02T13:18:09","modified_gmt":"2025-05-02T11:18:09","slug":"frugal-e-sostenibilita-un-binomio-vincente","status":"publish","type":"post","link":"https:\/\/www.martemucci.it\/web\/2024\/10\/08\/frugal-e-sostenibilita-un-binomio-vincente\/","title":{"rendered":"Frugal e sostenibilit\u00e0: un binomio vincente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Siamo giunti al quinto incontro del ciclo Sustainable Marketing Talks l&#8217;iniziativa editoriale realizzata da <a href=\"https:\/\/www.aism.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">AISM Associazione Italiana Sviluppo Marketing<\/a> in collaborazione con ZEST Letteratura Sostenibile portale divulgativo di cultura della #sostenibilit\u00e0.<br>Marted\u00ec 15 ottobre incontreremo <a href=\"https:\/\/www.martemucci.it\/web\/\">Alessandro Martemucci<\/a> Professionista di Marketing e Consigliere di AISM che, in dialogo con <a href=\"https:\/\/www.linkedin.com\/in\/antoniasantopietro\/\" target=\"_blank\" rel=\"noreferrer noopener\">Antonia Santopietro<\/a> e <a href=\"https:\/\/www.linkedin.com\/in\/massimogiordani\/\" target=\"_blank\" rel=\"noreferrer noopener\">Massimo Giordani<\/a>, presenta il concetto di <a href=\"https:\/\/www.frugalmanagement.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Frugal Management<\/a> applicato alla #sostenibilit\u00e0.<br>Partendo dalla critica al modello di #management che non tiene conto dell\u2019insostenibilit\u00e0 di alcune scelte di conduzione dell\u2019impresa nello scenario attuale, in questa intervista, si proporr\u00e0 un approccio integrato che unisce efficienza e solidariet\u00e0, beni materiali e relazionali, oltre a valorizzare sia il capitale economico che quello sociale sfruttando la leva digitale per aumentare l&#8217;accessibilit\u00e0 e farne un uso consapevole.<br>Il #frugalmanagement, che sintetizza le teorie #lean, agile e jugaad in un modo originale e innovativo, ridefinisce il concetto di sostenibilit\u00e0, verso un management mirato al cliente che possa garantire un futuro migliore, anche di fronte a una crisi economica, ambientale e sociale.<br>Partecipazione gratuita.<br>Iscriviti qui\u27a1\ufe0f <a href=\"https:\/\/is.gd\/D928dh\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/is.gd\/D928dh<\/a><br>Oppure segui la diretta sulla pagina Facebook di AISM da <a href=\"https:\/\/www.facebook.com\/AssociazioneItalianaMarketing\" target=\"_blank\" rel=\"noreferrer noopener\">questo link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siamo giunti al quinto incontro del ciclo Sustainable Marketing Talks l&#8217;iniziativa editoriale realizzata da AISM Associazione Italiana Sviluppo Marketing in collaborazione con ZEST Letteratura Sostenibile portale divulgativo di cultura della #sostenibilit\u00e0.Marted\u00ec 15 ottobre incontreremo Alessandro Martemucci Professionista di Marketing e Consigliere di AISM che, in dialogo con Antonia Santopietro e Massimo Giordani, presenta il concetto [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":451,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,10],"tags":[155,27,156,120,159,161],"class_list":["post-450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi","category-news","tag-aism-associazione-italiana-marketing","tag-alessandro-martemucci","tag-antonia-santopietro","tag-frugal-management","tag-massimo-giordani","tag-zest"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Frugal e sostenibilit\u00e0: un binomio vincente<\/title>\n<meta name=\"description\" content=\"Il 15\/10 Alessandro Martemucci, con A. 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